Copyright (c) 2007 Robin Rushlo
Let me introduce myself. I am Dr Robin Rushlo and I have been in MLMs or Network marketing programs for over 37 years. Today I am adding facts, with a little ranting, about the current state of Network Marketing and prospecting.
First, the prospect, if you are a responsible network marketer, your emails will have a place for the ?prospect? to OPT OUT and/or unsubscribe. That is the right way to do this business. So, prospects, please read the whole email and look for the opt-out or unsubscribe line. The last 1000 emails I sent out I had 127 prospects that either could not read or refused to read the entire email to look for this line but instead sent an email that says ?Stop sending me these emails?. This statement is paraphrased as some of the emails are truly unprintable. I hope you do not eat with the same fingers your type with. WOW.
Further, all the prospects that I approach either went to a splash or capture page to get something free from me or to subscribe to a newsletter. These are all double opt-in. Which means twice I asked and made sure that you really wanted the freebie and the info I would supply. So when I do call or send follow-up emails why are there a few that say ?I never did that or asked for that info.? Remember prospects, when you get the freebie or ask for the newsletter your exact IP address is given and when you say you never asked for it, well it is hard to understand. Now, I do understand that maybe a son. Or daughter entered your info or a dear ?FRIEND? but that is less than .023% of the time.
Second, for the prospect, surveys you take to start your home based business. They get your info too and then sell it to Network Marketers that will email and call you. Just confess that on that night long ago, you know that day after you boss chewed you out, you went on line to see how fast you could fire your boss and took that survey. Well, a home based business is just that, a business, not a hobby. It will take money to start. The following items will be needed for the average business:
1. Start up costs ( from $10.00 to $5,000.00 one time fee)
2. A monthly fee (autoship or membership from $10 to $300 monthly)
3. Advertising costs ( from $25 to the sky is the limit monthly)
4. Business cards ( from $25 print at home to $396 or more)
5. A domain name that is trackable ($6 to $25 one time fee )
6. A hosting plan for outside capture pages ($10 to $400 a monthly)
7. Unlimited long Distance for your Phone ( $25 to $65 a month)
8. One hour a day or 7 to 10 hours a week Just for your Business without any interference.
9. 3 hours a week just for your personal time to increase your talents in Network Marketing.
10. A spouse or companion that will support you in this business.
11. At least 90 to 180 days to have checks from you business that have at least two or more zeros in them. Again that is up to you and whether you want to work.
These are the bare minimums for a business. With #10 being the biggest or the first unless you are 100% single and have no relationships with anyone other than you. So if you are looking for that pot of gold to show up the day after you start guess again.
Realize that all of this is basically up to you and what is between your ears.
You have the power to be one of the 3% that make it big or the 97% that never break even. Look around and look to the people in the industry that are making money. What I did was to learn from them was to sit at their feet and see what they were doing and do it. The good leaders in this industry are the servant leaders that will give of their time and talent to make sure you are profitable. They will always be the one with the hand out to help pull you up not ask for you to buy more from them. Just remember as they pull, you must push up. They can not pull dead weight and make it move. A team effort is needed and team is spelled ?T E A M? without a ?I? in it.
By: Dr Robin Rushlo
Posts Tagged ‘Marketing Programs’
The “real” World of Network Marketing and Prospecting
November 3rd, 2009How To Get Started In Network Marketing
August 19th, 2009Network marketing is usually described as a business that requires a distributor network to build the business. Such businesses are also known popularly as Multi-level Marketing or MLM. Network marketing is also known as a people’s franchise, and is an unseen business. Today, there are millions of people working in the network marketing industry, and making their living.
Network marketing is rightly categorized as a non-conventional way of doing business. You do not have any overhead, employees, no office rent to pay, and the business can be, and generally is, worked from home. Network marketing is about sales and distribution, but is different from direct sales. These companies offer reasonably priced consumable products, a low commission structure, and the advantage of residual income, which grows with time.
Once you decide that network marketing is for you, the problem now is to get started. Many people have joined the network marketing programs available, without first realizing what it takes to become successful in it.
This Is What You Must Know
Just as you would for any other business, educate yourself about network marketing. Educate yourself about a particular sponsor to know whether it is right for you. Learn all you can about the various sponsors so that the knowledge gained can help you arrive at the right decision. Check with people who are already in that particular network marketing program to find out how they are doing. Beware of network marketing companies that offer you money from illegal pyramids or Ponzi schemes.
If you have gone online seeking information about a particular network marketing business as a home business and filled in an online information form, you will be receiving a call from them. While discussing the business opportunity with them, tell them if you feel that this was not the right time to join the program. Most good network marketing companies would understand your compulsions, and if they do not, it is best you do not do business with such people.
If you think that you have identified a right network marketing sponsor, and you will – with the right kind of homework and background checks you would have done – do not let the opportunity go by, as most people would. Time is of the essence and you will need time to build up your business, one brick at a time, before you gain momentum.
Contact them and go through their sign up process, which in normal circumstances is quick and simple. As starting a network marketing business is the same as starting up a conventional business, you will need to furnish certain details, such as your Social Security number if you are a United States citizen, or your Tax ID if you are not.
Many network marketing companies claim to ensure you an income of $10,000 or more within 3 months. Many claim to do all the work for you, and you just have to lay back and enjoy the fruits of their work. Do not touch them even with a barge pole.
Once you join any of the networking marketing programs, you have to get things moving. The goal of the network marketing company you have joined, and your goal is the same, to make money. They will provide you with what is required to help your business go ahead.
Things will not happen on their own, and now that you are your own boss, go ahead and start making that money come in. Remember, though. Do not expect to become a millionaire overnight. One of the most important aspects of this business is building up a steady residual income, and enjoy while you are doing so.
By: Anthony Samuel
